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Western based and
local Russian agencies have completely different ways of doing
business, and knowing the patterns will help you to understand what's
going on in your particular case.
Western based agencies
Western agencies usually start by placing ads in local Russian newspapers that promise
to help women in search of a partner abroad. Women send letters and photos to the address.
Usually a lady will send applications to 5-15 agencies that placed ads
in the same newspaper.
When an agency has enough profiles to
start from, they launch a website, and offer the women's information to
men. The method of work will be whether selling addresses or
membership, or combining both options. Western agencies also
offer gift delivery, translation and email forwarding services. The
average price per address is $10, translation - $8-15 per page, and
email forwarding - $4-8 per page.
A new agency features all the ladies,
then after a while starts to sort the arriving applications, choosing only
the most "sellable" faces. The older the agency, the
stricter they sort their mail.
The addresses of women are very seldom verified, and
the women are almost never contacted on a regular basis.
All protestations that women featured are still available and don't
correspond with anybody should not mislead you: even if a particular
lady was not contacted by anybody through this agency, women never
send their data to only one agency, and she is likely to get dozens
letters through another service. Also, some agencies buy or rent
addresses from local dating agencies and profits from sales.
When the agency has a database of over a
thousand ladies, after some period, it will start offering romantic
tours to Russia/Ukraine. At this stage the agency can afford
to have an office in Russia. The agency invites all female clients to
participate in "socials" though usually only ladies from the
same city attend the events; most of women cannot afford to travel.
The agency places advertisements in local media announcing the forthcoming
gathering to ensure enough attendants. Women receive
vouchers from the agency's office a few days before, and their data is
recorded and identification checked. Agencies actually encourage women
to "dig deeper", and once they attended a social, they be
invited again and again.
If the agency is successful, word of
mouth advertising starts bringing more clients. Also, agencies receive
a number of
applications via websites. The more successful the
agency is, the more letters its girls receive. The more letters the
girls receive, the more eager they are in recommending the agency to
their friends. The more eager they are in recommending the agency to
their friends, the more new profiles the agency receives. The more
profiles the agency has, the more men join it. The more men join it,
the more letters the girls receive. Bingo.
On the downside of joining bigger
agencies is the high competition between male clients in winning hearts of
female members. A lady featured by a well established agency can
receive up to 50 letters A WEEK, especially if she has an email address.
The agency usually indicates if a woman has access to email, and women who
have such an advantage do not stay single for long.
But addresses and corresponding
services are not where agencies make real money. They provide
permanent cash flow but seldom are the main source of income. The
serious money is made on tours. Either it's a group romantic tour
with socials, or an individual tour, the agency has a fair piece of
it.
Gift delivery, translation and email
forwarding services offered by a Western based agency are more
expensive, and less flexible than the ones provided by a local agency.
Most of the agencies have a representative in one of Russian cities
who prints and mails forwarded letters, and if the addressee is not
from the same city, delivery time can take up to 10 days even locally.
The best in this case is if the representative is based in Moscow;
letters from Moscow arrive considerably fast (3-7 days) nation wide.
The strong point of Western agencies is
their large databases, but it turns out to be their weakness as well: the
larger the database is, the more difficult it is to manage and keep it up to
date. That's why applying to women who have been in the database of a large
agency for a long time is like trying to buy a
car with the help of private ads from last year's newspaper.
In the case of Western based agencies,
the best way of ensuring your contact with available women is
membership that allows you access to the database of new profiles,
even better if it's granted to members only. Thus you will be able to
contact ladies who have just started their search, and are not yet involved in
correspondence or relationship, so they are more likely to be
attentive to your letters/emails/phone calls.
Local Russian marriage agencies
In Russian there is no such a word as
"dating", so local agencies call themselves
"marriage" or "introduction" agencies.
Local agencies cannot offer you huge
databases to browse but they do know their clients personally. Some
agencies will let you contact women free of charge.
Local agencies also place ads in the
same newspapers, only in Russian. As they are situated closer, speak
in plain Russian, and are physically available for satisfying women's
curiosity, they have very limited but constnat flow of new
applicants.
Competition on the marriage market is
rather tough, and active searchers move from one agency to another
trying to find one that will really help. The others stick to one
agency, make friends with agencies' personnel and their visit is a way
of socializing. The majority disappears after registration and a
couple of hopeful visits with no results, as women hope that
applying to an agency will guarantee her finding a husband in no time.
They try to contact men from the catalogues offered by the agency, but
rarely receive a positive answer, because they don't know what to
write. If later the
agency phones asking them to fetch their letters, they may come, or may not,
or come in a month time - depending if their way will be somewhere
close by during the agency's office hours. If the agency doesn't phone,
they will never come themselves.
Most of the ladies do not really
believe in possibility of finding a husband in such a way, and for the
most of them it's true - they won't. The majority of local agencies'
clients are women in their middle 30th and 40th, and this age group is
not the most popular on the scene of international dating.
The agency sends/rents/sells women's
data to western agencies (in a case if it's not on the market for a
long time), or introduce them on their own website with their own .com
domain name (if they have good experience in matchmaking business).
The agencies that are in between will have a website with one of the free
hosting providers like Xoom or Hypermart. Local agencies usually
feature all their clients, since they don't have thousands.
Ladies usually pay a fee to agencies,
which can be anything from $2 to $50, with the average amount of $10.
Women also pay for sending/receiving emails and translation services. When choosing between sending a letter to
overseas' pen friend or buying a piece of meat for supper Russian
females usually prefer the latter option. Their fees usually cannot be
relied on to cover the agencies expenses for office rental, equipment,
Internet connection and personnel. So the main source of income for
local agencies has to be, again, foreign men. Some agencies
offer free listing for women under 30.
Sending a letter will cost you $1-2,
translation - $2-5 per page, and gift delivery may be 2-3 times
cheaper than if you use a western service.
Local agencies make money mostly on
men's correspondence to their virtual girlfriends, and gift delivery. They also offer individual tours for men but rarely have real
visitors. When a reseller asked one of the agencies that offered a
tour with accommodation/full time interpreter/unlimited meeting with
girls for $1700 for 10 days (airfare excluded) how much money will be
enough for them, they agreed to receive only $500 if they would have a
permanent flow of visitors.
A good local agency may be your best
friend, a bad one or your worst enemy. It pretty much depends on the
personality of its owner but you never know.
Local agencies depend on their
clients' correspondence with men, and some agencies try to encourage ladies
to write letters despite of her genuine disinterest in a
particular candidate. If a lady received a letter, she is asked to
respond, they say that "the first impression is not always
correct" and "men specially send their worst photos to check
your reaction". In more prominent cases the agency can use a
woman's data to attract clients and respond to letters without her knowledge.
Even if a couple is really attracted to
each other, the agency has total control over their correspondence.
Many experienced agencies do not allow any money matter discussions
between men and women, such questions should be discussed only with
the owner. The agency will try to convince a lady that she needs
its help, and without it won't get the right guy. The lady in her
letters will ask her boyfriend to trust the agency, and do what they
require. If he tries to do something in a different way, he starts receiving
letters saying how she, his beloved one, was hurt by his negligence.
If he does not trust her, they should stop any relationship. He made
her cry. She could not sleep the whole night. He broke her heart...
So the man has to follow the path. I
have heard about cases when men were asked to pay 2-3 thousand dollars
for preparing "marriage papers" BEFORE they actually meet
their virtual fiancées.
The less experienced is the agency, the
more freedom its clients have. Nevertheless, restricting clients'
freedom gives its results, and experienced agencies reach happy
endings more often. They provide "better" translation that
makes an ordinary woman's letter sound full of passion, they are very
strict to the girls in answering letters in time, and they know what
to do to make a man fall in love. On the other hand, they can advise a
woman against a particular candidate, and after long correspondence
you can finish in vain when decide to visit your distant friend. Also, I have heard about cases when men sent money and gifts,
and women never received them.
To avoid heartbreak when dealing with
local agencies, ask about woman's real address and phone number in THE
VERY FIRST LETTER. If she does not have a phone, ask her to arrange
phone contact through friends or relatives. If her English is not good
enough, you can use option of conference calls offered by some
agencies. You need a way of direct contact in case if
you face problems with the agency. Give your postal address, and ask a
lady to write you a "real" letter. Try to teach your lady to
use email on her own, and encourage her studying English. But if she
struggles a lot, you will be in better off using an agency so long.
Contact the agency's owner if s/he has
not contacted you yet, and discuss conditions of their service. Never
hesitate to ask a question if necessary.
The strong point of local agencies is
their personal acquaintance with their clients, and if you use local
agencies in the correct manner, they can be of great help. They have
real women, know them well, and their women are available.
In my opinion, two people should
communicate without a mediator when it's about an important
subject such as a relationship.
Using agencies for bringing men and
women together in the beginning of your search is fine, but on a later stage you must try to make your
contacts direct. Encourage your lady to use email on her own, and
improve her knowledge of English.
Another trick is to use a third party service - for
example, an independent provider of email forwarding or gift delivery
to ensure that your letters and gifts will be delivered. Also, when
it's about getting legal help for your romance, always opt for a
western service.
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